All the Shoes/Cybal LTD (Cambridge, UK)
November 2008 – Present
All the Shoes is England’s #1 affiliate marketing website for footwear, established in 2008. We specialize in bringing succinct content and easy price comparison to smart shoppers. In 2013, the same quality service was launched in the United States at Alltheshoes.com.
Contractor
- Executed competitive analysis and brand positioning
- Wrote original content that produced top search engine rankings
- Created over 18,000 new product pages
- Advised on approaches to data segmentation
- Developed key word strategy across multiple campaigns
- Initiated social media marketing
Jewish Home of San Francisco (San Francisco, CA)
January 2004 – November 2008
The Jewish Home is a not-for-profit, acute care rehab and licensed skilled nursing facility specializing in programs, services, and care for older adults. Established in 1871, it is one of the oldest Jewish agencies on the west coast.
Development Officer
- Co-management, branding, and execution of the $55 million capital and endowment campaign
- Managed grant program: strategy, identification of potential sources, writing, managing funding and reporting
- Obtained over $3 million in foundation capital grants, and an average of $700,000 annually for operational grants
- Initiated a website overhaul, taking jhsf.org from 1998 to great
- Designed, planned, and managed special events, including corporate sponsorship drives
Keynote Systems (San Mateo, CA)
July 2000 – November 2003
Keynote Systems is the worldwide market leader in Web performance measurement services, and provides the most widely cited public indices of worldwide Web performance. In the early 2000’s, website performance was something that was difficult to measure, and difficult to discern if outages were due to server outage, website issues, or the ISP. Keynote provided valuable insight for ecommerce companies in this era. Recently Keynote was acquired by Dynatrace and is now providing data on app performance as well as their cornerstone services.
Product Manager, Public Services
- Developed and maintained Keynote public index marketing programs and underlying methodology
- Prepared data for press releases, gave media interviews, handled print and broadcast press queries
- Created and launched seven new index programs to showcase Keynote’s services, gain media attention,
and generate revenue - Managed relations with major enterprise customers such as Charles Schwab, E*Trade, Ameritrade, and Microsoft
Sales Engineer, Transaction Product
- Facilitated sales by providing technical expertise in Keynote Web measurement services
- Taught customers how to optimize Website performance by using Keynote products
- Worked with Keynote engineering to handle product transitions with minimal impact to customers
- Repaired technical glitches in product performance using HTML and Javascript
Chumbo.com/Point Group (Minneapolis, MN)
February 1999 – February 2000
Chumbo.com was an online software retailer second only to Amazon.com. They also created and managed private label e-commerce stores and global software marketing programs for clients like IBM, Compaq, Gateway, Apple, AMD, & General Mills.
Content and Merchandising Specialist
- Improved graphics quality and decreased Website download time by implementing new optimization software and quality control processes
- Produced promotional deals, rebates, new merchandising strategies, and targeted e-mail
- Created and researched original retail content
- Recruited, trained, and managed eight-person product content team